AUGSOC ERC Starter Grant Project

AUGSOC is an ERC Starting Grant, led by Mark McGill and starting in mid 2024, with the aim of exploring the societal impact that mass adoption of everyday Augmented Reality (AR) glasses and headwear will have in facilitating the Augmented Society - a world where spatial computing and mediated perception become the norm. AUGSOC aims to understand how this capacity for perceptual mediation will be used both for social good (empowering individuals and communities to control how they are perceived) and social harm (violating user and bystander privacy, and perpetuating and amplifying our capacity to enact information disorder, censorship, discrimination and manipulation). Ultimately AUGSOC will inform voluntary guidelines, legislations, and perceptual human rights to ensure society is resilient to, and prepared for, the mass adoption of everyday AR devices.

The project was selected by the ERC (proposal 101116910) and was funded by the UK Horizon guarantee scheme as EPSRC project EP/Z000068/1 as the UK was regrettably not associated with Horizon for the 2023 Work Programme.


news

Aug 5, 2026

Lots of new papers for this year at CHI, IMX, AVI, and Augmented Humans, see news for more details.

May 19, 2026

Mark and Joseph gave a talk at the Council of Europe in Strasbourg as part of an event on human rights led by Mel Slater. The talk was called: “Wearable, Everyday AI+Augmented Reality: Perceptual Mediation, Harms, and Governance”

Feb 1, 2026

One new PDRA has joined the team, after stints on our related projects DAARC and WearAI - Thomas Goodge!

Sep 1, 2025

One new PhD student joined the team: Anya Emmons!

Feb 1, 2025

Our 12 month project WearAI, funded by the AI Safety Institute (AISI) has started!

latest posts

selected publications

  1. Don’t Record My Private pARts: Understanding The Role of Sensitive Contexts and Privacy Perceptions in Influencing Attitudes Towards Everyday Augmented Reality Sensor Usage
    Melvin Abraham, Mohamed Khamis, and Mark McGill
    In 2024 IEEE International Symposium on Mixed and Augmented Reality (ISMAR), Oct 2024
  2. 10.11453795011.3795018.png
    Towards Responsible Memory Augmentation: Surveying the Intended Uses of Everyday Augmented Reality and Artificial Intelligence for Memory Processes
    Graham Wilson, Thomas Goodge, Joseph O’Hagan, and Mark McGill
    In Proceedings of the Augmented Humans International Conference 2026, May 2026
  3. memory-paper.png
    Memory Manipulations in Extended Reality
    Elise Bonnail, Wen-Jie Tseng, Mark McGill, Eric Lecolinet, Samuel Huron, and Jan Gugenheimer
    In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, May 2023
  4. rights-paper.png
    Augmenting People, Places & Media: The Societal Harms Posed by Everyday Augmented Reality, and the Case for Perceptual Human Rights
    Joseph O’Hagan, Jan Gugenheimer, Jolie Bonner, Florian Mathis, and Mark McGill
    In Proceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia, May 2023