AUGSOC ERC Starter Grant Project

AUGSOC is an ERC Starting Grant, led by Mark McGill and starting in mid 2024, with the aim of exploring the societal impact that mass adoption of everyday Augmented Reality (AR) glasses and headwear will have in facilitating the Augmented Society - a world where spatial computing and mediated perception become the norm. AUGSOC aims to understand how this capacity for perceptual mediation will be used both for social good (empowering individuals and communities to control how they are perceived) and social harm (violating user and bystander privacy, and perpetuating and amplifying our capacity to enact information disorder, censorship, discrimination and manipulation). Ultimately AUGSOC will inform voluntary guidelines, legislations, and perceptual human rights to ensure society is resilient to, and prepared for, the mass adoption of everyday AR devices.

The project was selected by the ERC (proposal 101116910) and was funded by the UK Horizon guarantee scheme as EPSRC project EP/Z000068/1 as the UK was regrettably not associated with Horizon for the 2023 Work Programme.


Mar 22, 2024 Now recruiting for the projects first PhD(s), click vacancies for more info. Round 1 application deadline: 31st July 2024.
Feb 20, 2024 Project has been successfully transferred to the UK Horizon Guarantee Scheme (project EP/Z000068/1) (20/02/2024).

latest posts

selected publications

  1. memory-paper.png
    Memory Manipulations in Extended Reality
    Elise Bonnail, Wen-Jie Tseng, Mark McGill, Eric Lecolinet, Samuel Huron, and Jan Gugenheimer
    In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, 2023
  2. identity-paper.gif
    When Filters Escape the Smartphone: Exploring Acceptance and Concerns Regarding Augmented Expression of Social Identity for Everyday AR
    Jolie Bonner, Florian Mathis, Joseph O’Hagan, and Mark McGill
    In ACM Symposium on Virtual Reality Software and Technology (VRST 2023), 2023
  3. rights-paper.png
    Augmenting People, Places & Media: The Societal Harms Posed by Everyday Augmented Reality, and the Case for Perceptual Human Rights
    Joseph O’Hagan, Jan Gugenheimer, Jolie Bonner, Florian Mathis, and Mark McGill
    In Proceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia, 2023