AUGSOC ERC Starter Grant Project
AUGSOC is an ERC Starting Grant, led by Mark McGill and starting in mid 2024, with the aim of exploring the societal impact that mass adoption of everyday Augmented Reality (AR) glasses and headwear will have in facilitating the Augmented Society - a world where spatial computing and mediated perception become the norm. AUGSOC aims to understand how this capacity for perceptual mediation will be used both for social good (empowering individuals and communities to control how they are perceived) and social harm (violating user and bystander privacy, and perpetuating and amplifying our capacity to enact information disorder, censorship, discrimination and manipulation). Ultimately AUGSOC will inform voluntary guidelines, legislations, and perceptual human rights to ensure society is resilient to, and prepared for, the mass adoption of everyday AR devices.
The project was selected by the ERC (proposal 101116910) and was funded by the UK Horizon guarantee scheme as EPSRC project EP/Z000068/1 as the UK was regrettably not associated with Horizon for the 2023 Work Programme.
news
| Aug 5, 2026 | Lots of new papers for this year at CHI, IMX, AVI, and Augmented Humans, see news for more details. |
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| May 19, 2026 | Mark and Joseph gave a talk at the Council of Europe in Strasbourg as part of an event on human rights led by Mel Slater. The talk was called: “Wearable, Everyday AI+Augmented Reality: Perceptual Mediation, Harms, and Governance” |
| Feb 1, 2026 | One new PDRA has joined the team, after stints on our related projects DAARC and WearAI - Thomas Goodge! |
| Sep 1, 2025 | One new PhD student joined the team: Anya Emmons! |
| Feb 1, 2025 | Our 12 month project WearAI, funded by the AI Safety Institute (AISI) has started! |
latest posts
| Aug 1, 2026 | New papers in 2026 - CHI, IMX, AVI, Augmented Humans |
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| Feb 24, 2024 | Introductions and Thanks |